The Fear That's Holding Back Your Business

Too often, entrepreneurs or executives hesitate to reach out to others — even people who like them a lot.

Sometimes it's because they don't want to be intrusive: "She's so busy, I don't want to bother her." Other times, they'll self-deprecate ("she won't remember me") or shrink from perceived conflict ("he'll be angry I want something from him"). Or they may take the "high road" and profess a distaste for self-promotion, vowing that their reputation will speak for itself and quality will eventually triumph.

Unfortunately, those are all excuses: they're scared.

By: Dorie Clark

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From: Harvard Business Review