It may appear that Steve Jobs is an inspired leader who succeeds by taking big risks on personal hunches, but there's more to it than that. His success, and that of Apple, is designed in to the way they think and develop products.
Their key to success, is to compete internally - ensuring the quality, desirably, and usability is first class, before it hits the streets - getting it right first time.
Written by: Adrian Slywotzky
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